Prinsip Kesantunan Berbahasa dalam Interaksi antara Customer service dengan Pelanggan PT KAI

Alvinanda Pentasani, Rusdhianti Wuryaningrum, Anita Widjajanti

Abstract


The purpose of this study is to describe the principle of politeness in the interaction between customer service and PT KAI's customers clearly naturally. This type of research is descriptive using a qualitative research design. The data in this study are in the form of speech segments and context which are included in the principles of politeness. The research data were collected using observation or observation techniques, listening techniques, and note taking techniques. The results showed that four principles were found, namely the principle of protection, the principle of profit, the principle of discipline, and the method of delivery. Based on the results and discussion, it can be concluded that the principle of politeness in language is clearly realized in customer service interactions with customers of PT KAI.

Keywords


principles; language politeness; customer service interaction with customers

Full Text:

PDF

References


Andianto, M. Rus. 2015. Pragmatik: Direktif dan Kesantunan Berbahasa. Yogyakarta: Gress Publising

Arikunto, Suharsimi. 2006. Prosedur Penelitian: Suatu Pendekatan Praktik (edisi revisi VI). Jakarta: Rineka Cipta

Asmoro, W. K., Indrasari, M., Nazarudin, W. F., & Al Sukri, S. 2020. Marketing Communication in the Digital Era: Does it Need Ethics. European Journal of Molecular & Clinical Medicine, 7(8), 1258-1265.

Chaer, Abdul. 2010. Kesantunan Berbahasa. Jakarta: Rineka Cipta

Leech, Geoffrey. 1993. Prinsip-Prinsip Pragmatik (terjemahan M.D.D. Oka). Jakarta: UI Press.

Rahardi, Kunjana. 2005. Pragmatik Kesantunan Imperatif Bahasa Indonesia. Jakarta: Penerbit Erlangga.

Markhamah, dkk.2011. Analisis Kesalahan dan Kesantunan Berbahasa. Surakarta: Muhammadiyah University Press.

Moleong, Lexy J. 2011. Metode Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.

Murni, Dewi. 2009. Kesantunan Linguistik dalam Ranah Sidang Dewan Perwakilan Daerah Sumatra Utara.Thesis. Universitas Sumatera Utara

Verhaar, J.W.M. 1996. Asas-Asas Linguistik Umum. Yogyakarta: Gadjah Mada University Press.

Yule, George. 1996. Pragmatik. Terjemahan oleh Indah Fajar Wahyuni. Yogyakarta: Pustaka Pelajar.

Yusri.2016. Ilmu Pragmatik dalam Perspektif Kesopanan Berbahasa. Yogyakarta: Deepublish.




DOI: https://doi.org/10.51817/nila.v2i1.61

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

NUANCES OF INDONESIAN LANGUAGE is indexed by:

 

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

REDAKSI

Nuances of Indonesian Language has been covered by the following services

Published by Perkumpulan Pengelola Jurnal Bahasa dan Sastra Indonesia serta Pengajarannya.

Apartemen Suite Metro
Jalan Soekarno Hatta No. 698B, Kelurahan Jatisari - Kecamatan Buahbatu Bandung, Jawa Barat 40286

View My Stats