This study examines the Indonesian comedy-horror film Agak Laen as a medium for social critique through the lens of discourse analysis. Employing Jones Abigails comedy theory, the research decodes narrative elements, satirical dialogues, and absurd situations to reveal critiques of social norms and collective behaviors. Using qualitative content analysis, and the study explores four thematic pillars: solidarity in chaos, irrational decisions yielding benefits, unconventional lives, and mistakes as learning opportunities. The film creatively uses humor to expose societal issues, such as moral compromise in group dynamics and the tendency to prioritize harmony over ethics. Through dark comedy, scenes like the accidental success of unethical shortcuts or group loyalty under pressure highlight the irony of everyday social interactions. Satirical dialogues, such as absurd debates on morality and justice, provoke critical reflection among audiences while maintaining entertainment value. The findings demonstrate how hybrid genres, particularly comedy-horror, provide an effective platform for conveying cultural messages and moral lessons in a palatable manner. The success of Agak Laen with over nine million viewers underscores the potential of such genres to merge entertainment with meaningful critique. This study contributes to the discourse on hybrid genres and their role in fostering social reflection within diverse cultural contexts. It offers insights for filmmakers seeking to blend narrative innovation with socio-cultural relevance.
Angelique, J. R., & Kushartanti. (2024). Analisis Humor dalam Film Ngeri-Ngeri Sedap dengan Perspektif Teori Relevansi. Multikultura, 3(3). https://doi.org/10.7454/multikultura.v3i3.1031
Asmoro, B., & Alamiah, S. S. (2022). Strategi komunikasi divisi P2M Badan Narkotika Nasional Kabupaten Nganjuk dalam membangun ketahanan keluarga anti narkoba. Dawatuna: Journal of Communication and Islamic Broadcasting , 2(3), 245253. https://doi.org/10.47476/dawatuna.v2i3.2055
Asri, R. (2020). Membaca film sebagai sebuah teks: Analisis isi film Nanti Kita Cerita Tentang Hari Ini (NKCTHI). Jurnal Al Azhar Indonesia Seri Ilmu Sosial, 1(2), 7486. https://jurnal.uai.ac.id/index.php/JAISS/article/view/462/396
Ayudiana, S. (2024a, February 10). Pengamat: Potensi penonton bioskop Indonesia bisa tembus 80 juta orang. Antara. https://www.antaranews.com/berita/3956727/pengamat-potensi-penonton-bioskop-indonesia-bisa-tembus-80-juta-orang
Ayudiana, S. (2024b, February 25). Potensi besar menanti industri film Indonesia. Antara. https://www.antaranews.com/berita/3981483/potensi-besar-menanti-industri-film-indonesia
Azzahra, A. J., Shafira, F., Kusuma, V. S., & Putri, D. E. (2024). Analisis isi film Exhuma. Netizen: Journal of Society and Bussiness, 1(8), 382392. https://btqur.or.id/index.php/netizen/article/view/184
Bharata, B. S. (2011). Analisis Isi Kuantitatif Sebuah Pengantar untuk Penelitian Teks Komunikasi dalam Mix Methodologi Dalam Penelitian Komunikasi. Buku Litera.
Bimo, E. S. (2024). Planting and payoff dalam naskah dan penyutradaraan film Agak Laen; Sebuah analisis. Deskovi, 7(1), 3444. https://e-journal.umaha.ac.id/deskovi/article/view/16526
Budiawati, A. D. (2023, December 19). Riset: Masyarakat Indonesia lebih suka nonton horor daripada komedi. Fakta.Com. https://fakta.com/news/hiburan/riset-masyarakat-indonesia-lebih-suka-nonton-horor-daripada-komedi
Chandler, D., & Munday, R. (2020). A Direction of Media and Communication (3rd ed.). Oxford University Press.
Damayanti, M., Kemal, E., & Rahmat, W. (2021). Category, type and motive of swear words in pasa lauak, sungai barameh, lubuk begalung district in covid pandemi as language learning. Curricula: Journal of Teaching and Learning, 6(1), 25-32.
Dingkol, W. (2023). Stand Up Komedi sebagai Media Kritik Sosial ( Analisis Wacana Kritis Video Stand Up Komedi Abdur Arsyad Edisi Ke-4 Tahun 2014 di Channel Youtube SUCI Kompas TV). Universitas Hasanuddin.
Fadillah, F. (2023, April 19). Film sebagai Media Populer Penyampai Nilai-Nilai Terselubung. Varian Suara Mahasiswa. https://varian.suaramahasiswa.info/blog/2023/04/19/film-sebagai-media-populer-penyampai-nilai-nilai-terselubung/
Felysha, I. H., Fatin, I., & Mokodompit, A. A. A. P. (2023). Manajemen produksi pada film Pendek Gemang. Jurnal Audiens, 2(2), 278288. https://doi.org/10.18196/jas.v4i2.28
Film Indonesia. (2024). Daftar film peringkat teratas tahun 2007-2024. Filmindonesia.or.Id. https://filmindonesia.or.id/film/penonton
HAHAHA TV. (2024, March 25). Ernest Prakasa mengiyakan JCSDFF tanpa persetujuan Dipa Andika???? - IN-FRAME w/Ernest Prakasa [Broadcast]. HAHAHA TV. https://youtu.be/hwyyv2hi93g?si=u2TB1RH31wG82byT
Haki, U., Prahastiwi, E. D., & Hasibuan, N. S. (2024). Strategi pengumpulan dan analisis data dalam penelitian kualitatif pendidikan. Jurnal Inovasi Dan Teknologi Pendidikan JURINOTEP, 3(1), 1240. https://doi.org/10.46306/jurinotep.v3i1
Hsieh, H. F., & Shannon, S. E. (2005). Three approaches to qualitative content analysis. Qualitative Health Research, 15(9), 12771288. https://doi.org/10.1177/1049732305276687
Ismail, M. (2024, February 27). Ini Sinopsis Film Agak Laen yang lagi Viral. Rri.Co.Id. https://www.rri.co.id/hiburan/571574/ini-sinopsis-film-agak-laen-yang-lagi-viral
Jones, A. (2012). How Does Context Shape Comedy as a Successful Social Criticism as Demonstrated by Eddie Murphys SNL Sketch White Like Me?
Kamilla, A. C., Priyani, N., Priskila, R., & Pranatawijaya, V. H. (2024). Analisis sentimen film Agak Laen dengan kecerdasan buatan: Text mining metode Nave Bayes Classifier. Jurnal Mahasiswa Teknik Informatika, 8(3), 29232928. https://ejournal.itn.ac.id/index.php/jati/article/download/9587/5455
Kemenparekraf RI. (2024). Tren Perkembangan Film Horor dari Masa ke Masa. Kementerian Pariwisata Dan Ekonomi Kreatif Republik Indonesia. https://kemenparekraf.go.id/hasil-pencarian/tren-perkembangan-film-horor-dari-masa-ke-masa
Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). SAGE.
Latief, A., Muhtadi, A. S., & Muslim, A. (2024). Kritik Sosial Melalui Humor pada Animasi SantoonTV. ANNABA : Jurnal Ilmu Jurnalistik, 9(2), 163184.
Maitri, A., & Geraldine, A. (2024, September 13). Evolusi Film Horor: Saksi Perjalanan Sejarah Dunia Perfilman. UMN Tv.
Mardhani, W. Al. (2021). Konstruksi memori dalam film dokumenter Cameraperson (Analisis wancana kritis Norman Fairclough) [Universitas Hasanudin]. https://repository.unhas.ac.id/id/eprint/17629/
Panuju, R. (2019). Film sebagai proses kreatif (1st ed.). Intelegensia Media. https://opac.perpusnas.go.id/DetailOpac.aspx?id=1280136#
@pilem.agak.laen. (2024). Jumlah penonton film Agak Laen. Instagram @pilem.Agak.Laen. https://www.instagram.com/pilem.agak.laen?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Prima, D. A. M. (2022). Analisis isi film The Platform. Journal of Digital Communication and Design (JDCODE), 1(2), 127136. http://ejurnal.ars.ac.id/index.php/jdcode/article/view/864/600
Pusparisa, Y. D. R. (2024, February 6). Industri Film Indonesia Akan Makin Atraktif pada 2024. Kompas. https://www.kompas.id/baca/ekonomi/2024/02/06/triliunan-rupiah-prediksi-perputaran-ekonomi-industri-perfilman-indonesia-pascapandemi
Rahardi, R. K., Setyaningsih, Y., Rahmat, W., & Lateh, N. H. M. (2024). A Stylistic Pragmatics Perspective on Metaphors of Emotive Words in Anak Bajang Menggiring Angin. Theory and Practice in Language Studies, 14(8), 2417-2425.
Rahmat, W., Samsiarni, S., Laila, A., & Sari, M. K. (2018). Pelatihan Pemertahanan Bahasa Ibu Melalui Pelatihan Baca Puisi Dan Berpantun Di Tk Nasyiatul Aisyiyah Mungka Kabupaten 50 Kota. Buletin Ilmiah Nagari Membangun, 1(4), 106-112.
Rahmat, W., Putra, L. D., & Fitriyah, R. (2023). How do the ethnicity minangkabau male express their masculinity in language: a identity point of view. Culture & Psychology, 1354067X231201389.
Romli, K. (2016). Komunikasi massa (1st ed.). Grasindo. https://koleksiperpus.jakarta.go.id/dispusip/opac/detail-opac?id=106952
Satrio, S. (2024). Analisa strategi pemasaran electronic word of mouth (E-Wom) film Agak Laen dalam menarik minat penonton. Compediart, 1(1). https://jurnal.buddhidharma.ac.id/index.php/compe/article/view/2908
Setiawan, E., & Halim, C. (2022). PERKEMBANGAN FILM HOROR DI INDONESIA TAHUN 1990-2010. Bandar Maulana Jurnal Sejarah Kebudayaan, 27(1). https://e-journal.usd.ac.id/index.php/BandarMaulana
Suryasuciramdhan, A., Meira, D., Motik, E. K., & Fitrianti, D. (2024). Analisis isi eksploitasi dan penistaan agama dalam poster film Kiblat: Content analysis of exploitation and blasphemy in kiblat movie posters. Filososfi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya, 1(3), 18. https://doi.org/10.62383/filosofi.v1i3.128
Ubaidillah, M., & Patriansah, M. (2024). Analisis semiotika Roland Barthes pada film Agak Laen produser studio Imajinari. VisART Jurnal Seni Rupa & Desain, 2(1), 4965. https://ejournal.lapad.id/index.php/visart
Wijaya, D. E. (2022). Analisis semiotika kecanduan merokok di film dokumenter Darurat! Sekolah Dikepung Iklan Rokok. Journal of Discourse and Media Research , 1(1), 1327. https://journal.rc-communication.com/index.php/JDMR/article/view/13/17
Yunanda, Y., Rahmat, W., Samsiarni, S., & Rifai, A. A. B. B. M. (2021). Analysis of Fiersa Besari Speech Act on Youtube Playlist Episode Sebuah Jurnal Pragmatic Study. Journal of Pragmatics and Discourse Research, 1(2), 76-87.
Yoesoef, M. (2003). Film Horor Sebuah Definisi yang Berubah. Wacana, Journal of the Humanities of Indonesia, 5(2), 1. https://doi.org/10.17510/wjhi.v5i2.322
Zairawati, F., Rahmat, W., & Tiawati, R. L. (2024). Discourse Analysis of Komeng's Humor In The Political Episode Uhuy Komeng Secrets Of Escaping To Senayan In YouTube Channel Rosi Kompas TV. Jurnal Bbasan, 11(2), 65-72.
Subjek (en_US)
Bahasa
Halaman
Volume
Edisi
Tanggal Terbit
Tanggal Submit
Tanggal Diterbitkan
Tanggal Modifikasi
Jurnal
URI Jurnal
Hak Cipta
Jenis Artikel
ID (DOI)

Please wait...
Full Text:
PDFRefbacks
- There are currently no refbacks.